Branding agency Sydney

Visual identity plays a critical role in establishing a strong brand image. Our lead designer has extensive experience in creating visually compelling and memorable identities for some of the world’s leading companies and organisations, including Airbnb, Google, MoMA, and Klarna.

We offer comprehensive visual identity and branding services, including logo design, colour scheme development, typography selection, and image creation. Our approach is guided by a deep understanding of our clients’ business goals, target audience, and brand values. Our goal is to create a visual identity that accurately represents your company, appeals to your customers, and sets you apart from the competition.

Don’t trust your visual identity to just anyone. Partner with our experienced team to develop a visual identity that supports your business success and leaves a lasting impression on your customers. Contact us today to learn more about our visual identity services.

An oft-overlooked but essential component of a brand strategy. Brand guidelines govern how a visual identity is applied in any of a company’s many touch points. Advertisements, apparel, point of sale, website, company vehicles, email signatures, collateral and anything else presenting the company to both internal and external stakeholders. Brand guidelines confirm colour palettes, typefaces, page layouts and so on, establishing and affirming a brand’s identity. Importantly they enable other designers to coherently create artwork for a brand, sort of like an instruction manual for brand continuity.

Two big components of your organisation’s visual identity. A logo and brand guidelines determine the course a website should take visually, so whether you have a website or not, approaching logo and website design in the one project is usually your best option. Where a good website has already been completed but it has been decided to update the brand, the website’s styling can usually be updated to work in the new brand’s colour palette and styling etc.