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Branding agency Sydney

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Brand identity

Developing and maintaining a visual identity which supports the attainment of business objectives is serious business. “Who are we?” “Where are we going?”. Questions like these can be addressed through brand identity, while an audience might even feel attachment or ownership over an organisation’s philosophy. In general a visual identity amounts to a logo and supporting devices which have been assembled within a set of brand guidelines.

Brand guidelines

An oft-overlooked but essential component of a brand strategy. Brand guidelines govern how a visual identity is applied in any of a company’s many touch points. Advertisements, apparel, point of sale, website, company vehicles, email signatures, collateral and anything else presenting the company to both internal and external stakeholders. Brand guidelines confirm colour palettes, typefaces, page layouts and so on, establishing and affirming a brand’s identity. Importantly they enable other designers to coherently create artwork for a brand, sort of like an instruction manual for brand continuity.

Logo and website design

Two major intertwined components of your organisation’s visual identity. A logo and associated brand guidelines determine the course a website should take visually, so whether you have a website or not, approaching logo and website design in the one project is usually your best option. Where a good website has already been completed but it has been decided to update the brand, the website’s styling can generally be modified to accommodate the new brand’s colour palette and styling etc, though one design agency designing the logo and website in unison is usually your best bet.

Want to talk Brand identity or Logo and website design ?

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Toby Burrows - Digital Consultant & Owner

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About us

A small, approachable team who love to make things happen. Multi-talented and from around the world, our guys and gals come from England, Sweden, France, Singapore, New Zealand, Poland, Denmark and of course, Australia. Each member brings considerable experience working in many of the world’s leading digital agencies, on many of the world’s biggest brands, in the world’s biggest markets. We live and breath design, technology and business. We’re here to design the relationship between you and your customers.

We deliver.

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Toby Burrows
Digital Consultant