Logo design, brand identity for Sydney's newest fitness label

A really neat job to work on over Christmas – an existing client of ours is starting a fitness label so we took care of the brand and website. The logo is inspired by an ancient Greek symbol called the Triskelion which represents dynamism, movement and enthusiasm. It essentially says: “No matter what life throws at me – I will always stand and move forward.”

We worked with our client to arrive at the name Bailter-Roux.

The Bailter-Roux brand is for people who like to work out, but don’t want to get caught up in all the empty noise surrounding fitness and being healthy. You can workout without being a jerk, and you can eat healthy without broadcasting to the world you’ve just eaten a green salad.

From the minute I approached them until everything was completed, their professionalism was a cut above the rest. Their design, user experience and development skill is very pleasing to watch. Would highly recommend and I will definitely be working with them again in the future.

For the colour scheme we chose black and white to let the clothes shine and not distract with colour. But when something does need to be highlighted, we do it with ‘Roux Blue’.

We developed the website in Node.js, using the Keystone CMS – and it’s beautiful. It’s in staging presently, waiting on photo shoots and suppliers, but when it’s ready we’ll publish the link here.