A relatively old company in group building terms – Fraemohs has been going since 1968. They peaked in the late 1970s and through the 1980s, slowing down for a variety of reasons during the 1990s and early 2000s. Under new management, Fraemohs is well on its way to reclaiming its iconic status.
Its management team have put in a heck of lot of hard work behind the scenes. Processes have been improved, efficiencies and investments made. Entirely necessary to remain competitive in what has been a pivotal time in post-earthquake Christchurch, where liquidated building companies are commonplace.
Our involvement with Fraemohs started late in 2015. The management team were neck deep in the aforementioned work of improving their internal processes, whilst managing the builds which were paying the bills as well as trying to find new ones. Marketing had gone by the wayside, and the marketing they were doing wasn’t really working. Fertile conditions for us to go in and do our thing.
Since Matterhorn came onboard as our digital partner, our 48 year old company has been transformed into a well oiled digital marketing machine. We finally got the website we wanted. And on the back of SEO, Adwords, and our Facebook page which Matterhorn do for us, it’s bringing in 11 times the traffic it was previously each month.
– Tim Foster, Managing Director
Three years on and it’s more like 15 – 20 times the monthly traffic we’re bringing in than when we first began. The increased sales have created that happy dilemma in business for Fraemohs; they’ve had to significantly expand their operations to keep up with demand. Besides bringing in loads more traffic and enquiries through SEO and Google Ads, we are working around the clock on things like conversion optimisation, social media, photography, videography, copywriting and more.
In 2018 we created their brand identity and logo. A giant leap away from their previous one. Learn more about Fraemohs’ branding project here.
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Toby Burrows - Digital Consultant & Managing DirectorGet in touch →